There are some points in the lives of web designers that they will realize the clients they have do not want anything to do with pretty websites. What they are looking for are customers. This does not mean that the website has to be easy to navigate around and looks professional. If your website does not have the right kind of marketing, no one will ever find your website, even if you already have it published. This is why marketing and SEO go hand in hand together when creating a website. If you are an independent web designer or web developer, there are times that you need to address the SEO aspect of the website, but there exist a profession that solely works with SEO marketing. But first, you must know what SEO is all about.
This is not a how-to manual, but rather giving you an insight how SEO started and what it really works for. SEO is the abbreviated term for Search Engine Optimization and this term were first heard of back in 1997. After two decades since its inception, the practice of such still maintained its mystery, but at least only to the business owner. What others think SEO does is give their websites magic, but the truth is there is no magic involved in it at all. When you meet a website that gets a lot of traffic and potential customers, that means that they have hit their target audience and are keeping at it. All they did was getting most of the search engines like Bing, Yahoo and Google to recognize the website which is an authority, thus they keep it on a higher rank in the SERPs, or the Search Engine Results Page.
How SEO Works
Didn’t the word ‘authority’ appear above? Just like how authority works in the offline world, it is how it also works online. Such things as the years of experience in the field; recommendations that came from others; endorsements that are coming from the experts of the best industry; and the breadth, depth and the quality of knowledge about it. In a nutshell, just think of SEO being a word-of-mouth, but done on the internet. The work involved with this is making your website become an authority to the eyes of the search engines like Yahoo and Google, thus it will become their job to “recommend” your sites to other users in a form of ranks through the SERPs. The rankings takes a lot of effort to build up, but with the right tools and strategies, you will be able to get the right formula to make your website go up in the ranks.
Keep in mind, though, that the first try when doing SEO is not going to be successful right away. Just like how you handle your start-up business in the offline world, you will need to employ and observe the thing that makes your target audience interested and excited to know more about your niche or your website. Once you have fully established your site, it is going to pay dividends over the years to come.